Let’s immediately get one thing: I’m not a property finder!
I used to be, back in the day, about 10 or 15 years ago (wow, time flies!), but these days I stick to my role as a real estate agent—though every now and then, I dip my toes back in the property-finding waters.
So why would I want to talk to you about this profession if I no longer offer the service?
Well, because the world of the property finder is fascinating, and you deserve to know the ins and outs before jumping in.
In a heartbeat
- The property finder exclusively represents the buyer and is compensated by them.
- A professional property finder must hold a valid license, be registered with the REA, and have proper insurance.
- Quick response times, a solid property valuation system, and availability—even on weekends—are crucial qualities that define a skilled and reliable property finder.
Let's kick things off with the big one: the fundamental difference between a real estate agent and a property finder. Spoiler alert: they’re not the same!
In Italy, the licensed real estate agent must, by law, be “super partes” and maintain an impartial role; moreover, he is paid by both parties involved in the negotiation. The property finder, on the other hand, has an exclusive focus on buyer’s interests and is only paid by him.
Now you get why I prefer being a real estate agent… though I must admit, those rare exceptions occasionally tempt me back into the world of property finding!
Why you need a property finder in Italy
If you have very clear ideas about what you want to buy, where to buy and how much to invest, you probably do not need a property finder.
In the country of a billion nuances (Italy of course), the home hunter plays the role of a consultant and guides you through the labyrinth of the Italian real estate market.
Let's say that the property finder is a great alternative to working with 6-7 real estate agencies at the same time, looking at the 3 major property portals and wasting a lot of time.
Short and sweet: a property finder streamlines your property search, leveraging local market expertise and legal guidance to save you time and reduce risks, ensuring a seamless and efficient acquisition process.
Key factors to consider
We take for granted the essential characteristics of a good property finder: reputation, honesty, transparency, knowledge of the local market and legal procedures.
So what are the other key factors to consider that are not mentioned elsewhere?
- License? Yes, the property finder must have a licence, be registered with the REA (Repertorio Economico Amministrativo) at the Chamber of Commerce and have insurance. Here how to check a property finder credentials in Italy. They are only entitled to a commission if they have a license.
- Availability and responsiveness: I have to admit, the pace of life in Italy perfectly reflects the concept of “dolce vita”. The speed of response, operability (even on weekends) and availability can be greatly improved. But a good property manager, if used to dealing with foreign customers, should already know that speed of response is a key factor.
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- Upraisal systems: A reliable home hunter must have an effective system to evaluate a property. I have developed a system called “Rogiti in chiaro” (Transparent Deeds), which is based on a search for notarial deeds of similar properties in the same area. In addition, I use a checklist with over 40 factors to be able to compare apples to apples.
- Network: A property finder must have a reliable network of local professionals, including notaries, surveyors, architects, and contractors, which proves invaluable throughout the purchasing process.
Tip: once you have found your English-speaking property finder, ask them these two questions:
- What is the condition of reciprocity? A professional who does not know the reciprocity condition has no experience with international buyers.
- Is the rate negotiable? If you get a big discount, change property finder. A professional who cannot defend his profit will not be able to get you the best deal.
Common Mistakes to Avoid
A good property finder saves you time and money—if you avoid the usual pitfalls, of course.
Whether you're buying or selling, their expertise means less time wasted and better deals in the end.
And no, this isn’t just a catchy slogan. Stats show that those who go solo in the real estate jungle take much longer and rarely land the best price.
But be careful! The first big mistake?
Trusting someone unfamiliar with local laws. In Italy, every region (and sometimes each tiny village) has its own set of rules.
Then there's transparency... or, well, the lack of it. If your home hunter isn’t putting everything in writing, you're playing with fire. Sure, a handshake might feel friendly, but when money’s involved, get it in writing—even the fine print!
And let’s talk price. Choosing based solely on cost? Big mistake. Yes, it’s tempting to go with the cheaper option, but if the property finder is too affordable, there’s probably a reason for that.
Finally, always check their credentials. A property finder without certifications is like a taxi without a license: it takes you somewhere, but who knows where?
Elena Manzhos: Mother of two beautiful children, wife, and real estate agent for over 15 years. More than 20 years ago, I moved to Italy from Eastern Europe. I have always had a deep-seated passion for houses; as a child for the Barbie house, and now as a real estate professional, my love for luxurious properties is unwavering.
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